Many people check reviews before purchasing something. Product descriptions or photos can oftentimes be misleading, so reading critiques of people who have bought and tried a specific product you’re looking for can save a lot of disappointment and money. Bonus points if the review is as helpful as it is funny, making the whole experience much more enjoyable.

Below, we’ve gathered some of the best instances of Amazon reviewers being hilarious. Scroll down to find them, and don’t forget to upvote those customers you think deserve a spot on Amazon’s marketing team.

#1 2042 People Found This Helpful Lmao

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#2 Farming Sim Review

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#3 At Least The Socket Works

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When we said that many people check reviews before buying anything, we actually meant that up to 98% of consumers read them before making a purchase. They’re even more likely to do so when the product is more expensive or when they’re buying it for the first time. 

49% of consumers also say that they trust these reviews as much as personal recommendations from friends and family. However, 82% look for bad reviews to gain a better understanding of what to expect from the product or service.

#4 This Is Genius

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#5 “He Is A Broken Man”…hahaha

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#6 I Don’t Remember Buying This

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Since people never had such a variety of products to choose from, nowadays, they have to make smart choices to ensure they get the most bang for their buck. And when there’s evidence of commercials marketers not always being truthful, they tend to believe other people’s reviews on the products better.

Relying on others to make a purchase decision isn’t a new thing, as it appeared together with capitalism. However, in the digital landscape with the high and varied supply of goods, online customer reviews have become more useful than ever.

#7 I Just Don’t Like Reading

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#8 Oops

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#9 This Review Was Award Winning

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The main factor that drives people to check online product reviews is uncertainty. People want to be reassured that they’re making the right decision, especially when it comes to spending their hard-earned money. And online reviews satisfy this craving, as they represent real-life experiences and offer a glimpse into the quality, value, and reliability of the product or service they consider buying.

#10 Use With Caution 🚨

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#11 On A Vegetable Slicer

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#12 Some Man

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Online reviews act as a form of social proof that could be more effective and reliable than advertising in influencing their purchase decisions. In psychology and sociology, social proof is a phenomenon wherein people copy the actions of others when choosing how to behave in certain situations. Social proof in the form of reviews helps customers make a decision, feel confident in their choice, and be a part of society.

#13 Perfect If You Hate Yourself

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#14 Looking For New Headphones

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#15 Cr*ppy Gummy Vitamins

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However, not all reviews should be trusted, as research shows that up to 30% of them online are fake, while 16-50% could be manipulated to suit the brand. False feedback is often written by paid individuals or robots and often misrepresents the genuine customer experience and is very misleading and deceptive.

#16 Saw This Review While Looking At A Mattress Frame I Will Eventually Be Getting And Thought It Belonged Here

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#17 Cheater Didn’t Get His Coat!

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#18 This Was A Review Of A Book – Why Even Do This?

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It can be difficult to spot them, but there are a few telltale signs that consumers can look out for. Like, for example, reviewer history. Usually, fake reviews are left by profiles that are newly created and have few reviews or have posted them in unrelated categories. Then, look at their use of language. If they’re using overly positive or negative language, it can be a red flag. Authentic feedback tends to be more balanced and includes both the positives and negatives.

#19 Very Comfortable 👍

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#20 Mate, That Is One Large Tool!

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#21 For A Pore Cleansing Peel-Off Mask

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In addition, if their descriptions of the product seem very vague or overly generic, it’s another sign that their review might be untrustworthy. Genuine reviewers often provide information about specific features, benefits, or issues they encountered with the product.

#22 A Review For A Bamboo Body Pillow

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#23 I Should Have Read This Review Earlier

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#24 Claudia Was Not Very Helpful

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If you ever come across a fake review, please do everyone else a favor and report it. The process varies from website to website, but it should be fairly straightforward. In the report, you should support your claim by using evidence that could include specifics like unusual language patterns, repeated phrases across multiple products, or timing patterns that seem strange.

#25 Another Catnip Review, This I Can Attest To Be True

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#26 Who Were You Aston? What Did You See?!

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#27 Bro Became A Philosopher After Buying A 2 Inch Cube Of Tungsten

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To combat disingenuous feedback even more, consumers should leave their own authentic reviews. The more specific and honest, the better! Including photos or videos can also help the review look more trustworthy and give even more information about the products than words would probably ever do.

#28 Found This On A LEGO Set

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#29 The Satire

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#30 I Wonder Why It Costs $305

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#31 One Star Deducted For Lack Of Sandwiches

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#32 Sports Bra

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#33 10/10 Review Very Helpful

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#34 This Person Wrote An Unhinged Poem About Glue

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#35 My Rowenta Iron

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#36 This Is A Real Customer Review Lol

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#37 I Didn’t Know TVs Were Measured Diagonally Till Reading This

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#38 A Review Of A Mug That I Saw

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#39 Don’t Electrocute Yourself

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#40 Asking The Important Questions

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#41 Just Looking At Reviews For A Keyboard

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#42 The Adventures Of An Airtag

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#43 My Mom Sent This To Me: Coffee Maker

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#44 I Can’t Believe People Are This Dumb. They Supply The Case, You Supply The AirPods

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#45 Changed Their Review Because…oh

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#46 His Wife Loves It!

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#47 Punching Bag Review

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#48 Tooth

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#49 Found Missing Parts

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#50 Cat Carriers

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#51 If I Am Cycling At The Speed Of Light And I Turn On This Headlight, Will It Work?

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